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I modify it according to mission and subject, but the demo kit I had with me at the university was like this: Technology is also now so small, that I carry always with me the set of equipment that would have filled a truck just a decade ago.

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Everyone can shoot video – and sometimes a shaky video shot with mobile phone on location at the right moment is much better than pre-planned, produced video shot by a whole TV crew. I also would like to encourage journalists to use video more than now and also lower the bar.

That’s also why I’ve been experimenting with the 360° videos, though not published yet more than just for fun. But I do increasingly shorter videos that basically show the setting for an article: When visiting an particle accelerator, it is good to show the place, machinery and instrumentation on video – it’s more than a set of photos. Therefore I do mostly that kind of videos. In my audience, most of people want to watch longer videos going deeper in the subject. Principally: Everyone making (science) videos should think their audience: what is the purpose of every video they’re doing? Among millennials, YouTube accounts for 2/3 of the premium online video watch across devices.Īccording to some forecasts, the vast majority of online media will be mostly video in 10 years – some people, like the US president, don’t read practically anything and prefer visuals and videos. 45% of people watch more than an hour of Facebook or YouTube videos a week. Nearly two-thirds of consumers prefer video under 60 seconds. Including video in a landing page can increase conversion by 80%. 85% of Facebook video is watched without sound. 65% of video viewers watch more than 3/4 of a video. Some figures: 55% of people watch videos online every day. Here he explains why it pays off to specialize on videos, the basics and which equipment is needed:

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Jari Mäkinen, a Finn based in France, is a professional in the video production. PEOPLE AND PRESIDENTS DON’T READ ANY MORE

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To learn how to produce own videos and how to present yourself in public. To achieve this, the session focused, among others, on two principal skills. Or, as Alex Gerber, professor for science communication at the Rhine Waal Campus teaches, not rely on jobs offered by others, but become entrepreneurial, establish your own branch as an independent science journalist.

All in all, with various other elements, the event was geared to empower participants to develop their own trademark and to leave specific footprints in the journalistic landscape. Gibberish and Astroturfing were two key words during a bar camp-like training session at the European Conference for Science Journalists ECSJ 2017 Copenhagen. Journalistic Trainer Alex Gerber: On building your own trademark (c) Goede